OK, so you know so much more than me – than any of us – you are the King of Fact. But I’m the Queen of Tact, so listen up.
The bad news is: it’s really hard to be an original writer. The good news is: we no longer burn you at the stake for being one (whereas we used to).
Your former boss does it. Some outsourced junior does it. You too want to do it – create (or curate) content, to stand out from the crowd. Trouble is, currently, you’re just a little low on content, eh?
Before we entered this age of Big Data, we lived in the age of Big Brands, remember? It was simple; all one had to do was decide if he or she was a Coke or a Pepsi person, an Apple… Continue Reading →