Making good stories great

Tag creative writing

Write About Where The Puck Will Be

The bad news is: it’s really hard to be an original writer. The good news is: we no longer burn you at the stake for being one (whereas we used to).

Be A Brand Whisperer: How To Name, Tag Or Describe Anything New Memorably

Before we entered this age of Big Data, we lived in the age of Big Brands, remember? It was simple; all one had to do was decide if he or she was a Coke or a Pepsi person, an Apple… Continue Reading →

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