The TV Compass SEE website is where I curated news stories concerning broadcast industries of the region. I hand-picked the content, creating a highly focused publication.It fed a passion of mine and gave me valuable data on the status of the regional media industry. But it was not followed by enough broadcasting professionals to justify the time invested, so after one year, I shut it down.
It had acquired an unexpected audience – people not in the broadcasting business. It easy to understand in retrospect, I guess. All key developments are covered by the broadcasting industry. So by reporting on the coverage of, say, an important ceremony, one also conveys essential information about that event itself – but cleansed of scandals, gossip and frivolity. And many seem to people crave that professional tone, which is fast disappearing from mainstream media. Useful lesson.