This website – www.compasscomm.co.yu – featured one of the earliest professional blogs in Serbian Public Relations, entitled Analiza kriza (Crisis Analysis).
Every Tuesday, I would analyse a current public fiasco by a prominent local figure or organization and recommend a better approach. At the time, blogging was not mainstream yet. This content attracted some passionate followers, but the audience wasn’t large enough to justify the risks involved.
I informally blogged about the trends in digital media and emerging ideas and societal and personal challenges new tools would bring us.
It was my first website for my own company. I built it in 2006, using an early version of Joomla. It was also my hands-on crash course on the preferences of Web audiences. When the TLD .yu was discontinued in 2009, I decided that was a good time to start afresh.